Turkey Personal Computers Pc Market

Turkey personal computer (PC) market has seen significant growth over the past few years. The country is now one of the top five European markets for PC sales and accounted for 10% of total European PC shipments in 2019. In 2020, Turkey was ranked second in Europe with a share of 9%. This growth can be attributed to the government`s focus on digitalization initiatives, increased affordability due to falling prices, and improved internet access. Turkish consumers are increasingly opting for laptops and notebooks instead of desktop PCs due to their portability and ease-of-use features. Moreover, gaming PCs have also become popular among younger generations as online gaming continues to rise in popularity amongst all age groups.

The Turkish Desktop PCs eCommerce market is predicted to reach US$152.0 million by 2023 and accounts for 7.4% of the Computing eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 11.5%, resulting in a projected market volume of US$235.2 million by 2027. The Desktop PCs eCommerce market is a sub-market of the Computing market. Further categories within the Computing market are: Keyboards, Laptops & Tablets, PC Monitors & Projectors, Printers & Copiers, and Storage Units.